Strategic design as a tool for strategic growth

  • When: Thursday, 22 Mar 2012 at 12pm - 1pm
  • Where: University of Ulster, Belfast campus, Conor Lecture Theatre
  • Cost: £5 / £3(student)
  • Who: Northern Ireland Design Alliance with Michael Thomson

“……one of the UK’s top fifty most influential people in design”

Design Week

The Northern Ireland Design Alliance are delighted to be hosting a seminar with Michael Thomson as our guest speaker at this year’s Ulster Festival of Art & Design.  Qualified in 3D design in Northern Ireland and Germany, Michael set up Design Connect in London in 1995. Michael works internationally and has shaped and facilitated design-led, strategy thinking for clients including Arsenal FC, Channel 4 and Dyson in the UK, Tupperware in the US and Samsung C+T in South Korea. He has worked on strategy with design consultancies including CBS (Denmark), CityID, Cartlidge Levene, Futurebrand, MetaDesign and tangerine.

An expert on national design policy, Michael has worked with governments in the UK, Asia, Europe and the Middle East.  As President of the Bureau of European Design Associations, Michael led the lobbying process that brought design into Europe’s innovation strategy for the first time in 2010.

Michael sat on the Executive Board of the International Council of Societies of Industrial Design, (Icsid), from 2001-2005 and on the International Advisory Committees for World Design Capitals Torino (2008) and Seoul (2010).

Michael will speak on using strategic design as a tool for strategic growth, demonstrating how design thinking goes far beyond superficial styling to add value to your business. He will also be a guest speaker at the Northern Ireland Design Alliance launch of ‘The Design By Committee’ immediately following this talk.

Buy your tickets here or via the Ulster Festival website.

If you are a designer, why not buy a ticket for one of your favourite clients, and bring them along with you? And even better….stay for ‘The Design By Committee’ launch (refreshments provided) and give them a copy of the report.

This event is supported by DCAL as part of Creativity Month.

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