
Beer, Branding and Responsible Design
University of Ulster, Lecture Theatre, Belfast
Monday 22 March, 6.30-8.30pm
This event is FREE!
Please let us know that you are able to attend by emailing: sara.graham@ccskills.org.uk
With Ralph Ardill of The Brand Experience Consultancy and Pete Kerr from Atto
Good Design Practice
A talk brought to you from the NI Design Alliance
Recognised as a leading authority on experiential branding, design and marketing, Ralph Ardill will discuss how he is helping brewery, JW Lees transform into a more modern, relevant and exciting business. Ralph grabbed the challenge to lead the brand-led, design-inspired business transformation by introducing principles that underpin good design practice. A testament to the power of sound business strategy and the application of design principles, Ralph will demonstrate how dedication, trust and creativity can invigorate a business and build an authentic and relevant brand.
Design agency Atto use design thinking (and doing) to deliver design-led projects that achieve real-life, meaningful results – important things like generating more sales, keeping employees longer or making customers really happy. Pete Kerr will talk about how genuine transparency and integrity can be great for business. He will explore key principles that might just guide us to that holy grail of the creative business – clients wholl pay you for your professional advice, and actually follow it.
These lively and provocative presentations are a must-see for anyone who has a role in making businesses and organisations better. Whether you're a designer, manager or developer, this is a great opportunity to hear from inspiring creative thinkers. Youre very welcome to come along and bring a colleague, associate or even a client who might find this talk revealing and invigorating.
Please let us know that you are able to attend by emailing: sara.graham@ccskills.org.uk
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About the speakers:
Ralph Ardill is an internationally respected branding and design expert. Formerly Marketing
and Strategic Planning Director of Imagination, Europe’s leading design agency, he led the
development of the acclaimed Guinness Storehouse. More recently Ralph was consultant
Brand Experience Director for the development and launch of the new Science Gallery in
Dublin. Today he works with his clients as an independent board-level agent and instigator
for change to help them deliver brand-led, design-inspired transformation and growth.
Pete Kerr is one of the partners at Atto, a Responsible Design company based in Belfast. They think and design for businesses and non-profits who share a passion for design thinking, effective communication and creating organisations with a positive net effect.
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Ever thought of becoming your own client? With such an abundance of skills within agencies or between agencies – perhaps co-creation projects where the right balance of people develop propositions, design and bring them to market as a new revenue source.
I don’t think you can define ‘design’ with a few words. At the Design Council’s ‘Stand Still / Stand out’ event a few years back it was clear that good design encompases many aspects of a product, aesthetics, function, simplicity, strategic advantage etc
Great to see someone else who cares about standards but without being stuffy and pretentious. There’s so many people who want help and advice without being patronised….
How do we progress? we need to do this NOW before the lines between professional graphic design and other [services] get further blurred. Poor practice is become worryingly more frequent. CSD, ICAD, IDI? we need unity for our own protection and to further protect our industry. We are creatives. Let us create.
We all need to get behind the Design Alliance (including both designers AND bosses) and speak with one voice to our various existing and potential clients, government (especially procurement), business and industry, arts, education and culture…
I ave always been a fan of the work of the D&AD in England. The quality of the lectures and workshops and the incentive of the awards were fantastic when I was coming up through University. But even then we felt it a too ‘London centric’ organisation. Th
Expanding on my post, coming from the North American market, I find it amazing at how much is “given away” here. From meetings to revisions, almost anything is done just to keep the client happy and loyal, meanwhile the industry as a whole suffers.
Thanks to all the presenters last night at Beer, Branding and Responsible Design, it was very informative and interesting; Ralph had me glued to his every word and thought. Reading through most of the comments here, I have to agree with the majority.
If our public services, government departments, councils and publicly funded organisations exhibit no attention to either properly functioning communication or aesthetics, what hope is there? We need a more ‘european’ climate of design.
Couldn’t agree more, Iced Coffee.
The teaching of good grammar skills in design school would be a start, looking at some of the comments on this site. We use words, after all, as well as pictures. Some mistakes I’ve seen on finished pieces have been unacceptable.
YES! What are the opportunities for cross-disciplinary collaboration between the design and other creative sectors in NI? There is likely growth in the animation/VFX sectors over the next few years, now seems a great time to nurture and develop studio collaboration and relationships. We should be developing the sector so that we...
To be honest, the quickest and most effective way we can make a massive difference is to work together and stop being so suspicious or mistrusting of each other. NI is small but we have exceptional talent that can take on the best. Collaboration.
What we as a community need to be able to do is to be able to develop an all encompassing strategy to nurture creativity and offer those involved a clear progression to develop their skills both at college and in the workplace in parallel.
It’s fine for everyone one to pass judgement on new designers being “Ill prepared for the industry”. However how can these designers gain the experience needed, when all our design agencies do not offer paid work experience to help develop these skills.
Using non pixelated text on your website would be a productive start.
Moan, Moan, Moan. NI Attitude. Nothing positive? Clients annoy you – Don’t work for them. Go find the one’s you want!
It might be an idea to define what we mean by the word ‘design’. Its difficult to educate the general public about the benefits of effective designs solutions when OUR use of the word ‘design’ often goes no further than referring to the aesthetic.
The DBA would happily run workshops for designers to encourage a better understanding of design effectiveness on the bottom line of a client’s business. Open up this dialogue with clients and design as a value-add becomes tangible.
Define ‘Design’. It needs to be clearly understood to have any value or relevance in business. What is it? Web, Product, Graphic – the wider community don’t see the value of just ‘art’ or aesthetic. Focus on the benefits and demand will increase…
From the roots up; ‘talent’ is ill-prepared for our industry (refer to graphics) and thus, opportunities are being missed as creatives fizzle-away. Why?.. Outdated, non-relevant, non-practical courses and training are not keeping up with what’s actually happening on the ground.
University Staff level visits or exchanges to design schools in Europe to boost and expand the way in which design is taught in Northern Ireland.
Coming from a small manufacturing business, I think the typical NI mindset is quite ‘closed’ to what good design can achieve. Our ‘mindset’ tends to find more reasons why not to do things, cost, lack of understanding…etc as opposed to reasons to do so
As Gillian has commented, I think there is a cultural lack of awareness of the benefits of quality design in Northern Ireland. Perhaps this is something that could be introduced via schools at an earlier age to foster more creative thinking.
As pointed out there are 1000s of individual designers within Northern Ireland however many are doing non design jobs as training courses are focused purely on design, if we are going to break the ‘grant-culture’ sales training needs to be introduced
On a related issue, the CSD is pushing for professional accreditation for the design profession and introduce a designation of CDes. This would bring us up to par with architects, engineers etc. Not a fix-all, but progress.
Can someone build an RSS/Twitter linked WikiNoticeBoard thing so we can have a consolidated Design Events guide? Bet someone could do that easily. An easy NIDA initiative that can help publicise the scheme.
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Definitely a properly organised webdesign awards ceremony is need to celebrate the wealth of talent in NI and get us noticed as a haven of world class talent. Events more of Build’s caliber are badly needed. I’d come home for something like that.
Sharing and listening to our peers, we should do more of this. If we share new ideas and knowledge, we can improve together, which will then lead to greater output from the community.
We have so much more to offer than just design! I think EVERY company should have a creative person sitting on their board. It would be an opportunity to show how ‘creative thinking’ can turn a company around and drive their business forward.
Businesses in Northern Ireland, big and small, need to give due weight to design and web design. It’s not an after-thought, it should be one of the very first things you think of.
I agree Stephen. I think the free-pitching debate is a miss-direction. I’d expect better informed/educated clients to not want to commission work in that way because they’d recognise the skill and value in what we offer. It’s bigger than that debate.
Absolutely.
Richard: I agree each new project has a huge element of risk and uncertainty, but when presenting past ’successes’ to potential clients, surely it would build confidence to show not only the good design, but also the quantifiable results each project had?
We can only hope to deal with issues around free pitching when there is a broader appreciation of the real value of design and better understanding of how to commission it effectively.
Reiterating Jonathan Sand’s & Richard Weston’s comments, we need to raise the profile of design values and craft in schools by engaging with curriculum planners & teachers. Ideally under the banner of a professional organisation.
Chris A: Quantifiable results are powerful but can’t be guaranteed. Many ultra- successful marketing campaigns/new product launches have involved risk and bravery. We can minimise risk through market insight and measured results can breed confidence.
On Michael’s point about the ability to take degree standard courses outside of a degree. This is absolutely critical. There’s a great deal of content taught within universities that could be offered as standalone refreshers, taught to accommodate industries needs. Tell us what you need.