‘Insightful’, ‘Entertaining’, ‘Excellent’
Those were just some of the comments about our event with Martin Lambie-Nairn which took place at Belfast’s Waterfront Studio as part of Design Week Ireland 2010.
Martin’s unpretentious style and good humour were both refreshing and engaging as he shared what he considers to be the top 3 principles for creating a great brand; ‘first understand’, ‘do it differently’ and ‘consistency is king’.
Martin has created and re-launched some of the most renowned brands in the world including O2 and the BBC, and it was a delight to hear him elaborate on some of his best known work.
Perhaps one of the most interesting aspects of Martin’s presentation was hearing him talk about the client relationship; honest communication to build understanding, courage from the client to ‘do it differently’ and commitment to ‘guarding’ the consistency of the brand. Often the journey for the client was uncomfortable and risky, but the end result for their business was outstanding.
Martin’s presentation demonstrates the significance of brand and brand management for business success. If you are a business owner, designer or design student, Martin’s presentation is well worth listening too, so if you missed on the night, why not take some time out now to watch it online:
About the speaker:
Over the last thirty years, Martin Lambie-Nairn has created and re-launched some of the most renowned brands in the world including Channel 4, O2, the BBC and the Royal Opera House to name but a few. Long regarded as the foremost TV designer of his generation, he is the recipient of numerous awards including a BAFTA, Gold and Silver D&ADs and the D&AD President’s Award for outstanding creativity. He joined Heavenly in 2009 and oversees all of the agency’s creative output.
Next event: How to win new business?