Anatomy of Design #003: Giving Voice to Ideas with Mike Reed

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Mike Reed is a creative writer for brands.  From London to Sydney, cake to koalas, Mike’s work has connected people with ideas.

Working with some of the world’s most interesting agencies (The Brand Union, The Partners, Hat-Trick, Interbrand, Landor, Pentagram, Razorfish, SomeOne), Mike has gained a reputation for enthusiastic flair and wit.

Mike has helped to bring some of the world’s most compelling brands like Howies, London Symphony Orchestra, Virgin Atlantic and YouView to life through the clever and crafted use of language.

For his favourite brownie company, Mike wrote lovely friendly words that helped them sell more cake.  A noble endeavour if ever there was one.

His work has won a sickening number of awards, and this year he was invited to be Foreman of the D&AD Writing for Design jury.

Mike will be talking about why language matters to design; how understanding the interplay of speaker and listener can help express the spirit of a brand; and how words give voice to ideas.

Places are limited so please reserve your seat by registering at: http://anatomyofdesign3.eventbrite.co.uk/