Film of Anatomy of Design #004: Paul Davies – Psychologists Who Can

In November, we were delighted to welcome Paul Davies to speak as part of our Anatomy of Design Series. Paul is a registered psychologist with the unique quirk of also being a qualified designer – creating the intriguing job title of design psychologist. Working in the design & advertising industry for over 17 years, Paul has applied behavioural research and psychological insights to projects that educate, persuade and entertain for the likes of the Arts & Humanities Research Council, The Design Council, Barclays, NHS and the Cabinet Office.

Here he discuses how design is made better through a knowledge of psychology.

Keep up to date with Paul and his work at Twitter: @thedesignpsych and

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