Film of Anatomy of Design #003: Giving Voice to Ideas with Mike Reed

In September we were delighted to welcome Mike Reed to Belfast to speak as part of our Anatomy of Design series.  Mike Reed is a creative writer for brands.  From London to Sydney, cake to koalas, Mike’s work has connected people with ideas.

Working with some of the world’s most interesting agencies (The Brand Union, The Partners, Hat-Trick, Interbrand, Landor, Razorfish, SomeOne), Mike has gained a reputation for enthusiastic flair and wit.

Here, Mike discusses why language matters to design; how understanding the interplay of speaker and listener can help express the spirit of a brand; and how words give voice to ideas.

Filmed in the MAC in Belfast by @djlowry on 26th September 2013

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