Our manifesto

We are a group of professionals who believe that great design makes things better for people, for business and for the planet. We also believe that to produce great design in Northern Ireland, we need to develop our local design talent and invest in our designers. How? By developing their skills, their confidence and, above all, their understanding of how they can make a real difference to our commercial and social landscape. Now and in the future.

We believe design to be mostly about change. Not whimsical change, but the fundamental, meaningful change that drives innovation and competitive advantage. We believe that true innovation comes from a cultural desire to move forward. And the companies who want to innovate, must design. By supporting the integration of design thinking, we propose that differentiation and relevance are the two most powerful components of business strategy.

The Northern Ireland Design Alliance is a voice. As a key partner in the UK Design Alliance, which is facilitated by Creative & Cultural Skills and the Design Council, we now have an opportunity to engage with all kinds of organisations and representatives from society, industry, education, government and many related associations.

This group is also a forum for change. It is open and diverse. We welcome contributions form every corner of design, business and society. We believe design to be a democratic activity – an enriching thinking process that can benefit every type of enterprise or organisation. It’s our view that if you have a desire to change things for the better then you are a designer, and your voice is welcome here.

This is the About section.